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We're Kingfisher. Nice to Meet you.

Our mission is to ensure 100% of mobile phones stay in circulation.

This year, 5.3 billion working phones will be prematurely discarded in drawers and landfill.

But why, when they still have so much life left?

Did you know?

Keeping your mobile phone in use for longer is the fastest and most sustainable way to minimize the carbon impact of a new phone.

Better than recycling!

Longer lifetimes. Latest devices.

We’ve pioneered the first circular model for mobile phones

That extends their lifespan through a 1-for-1 exchange.

It means our phones can have 2, 3, 4 or more new owners

Whilst you get the latest phone when you want, safe in the knowledge your old phone will be given a new home – and used to its full potential.

A simple, friction-free phone ownership experience that is better for you and better for the planet.

We want more people to know that pre-loved phones can have multiple lives

(And do a lot of good in the process). We've launched World Phone Amnesty, a global initiative designed to drive awareness of a more responsible and sustainable approach to owning and using mobile phones.

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What action do we want people to take? It’s simple, from today, the next time you buy a new phone, hand in your old one to give it a new life.

Why World Phone Amnesty?

Find out more about the impact handing in your old phone could make and how you can get involved.

Visit World Phone Amnesty